Investigative Journalism

I thought all journalism required a bit of investigation? Apparently some more than others. Investigative journalism is the intelligent and informed factual reporting of something that is in the public interest. In other words, the whole truth and nothing but the truth so help you god. This is where PR takes a 90 degree turn in the reporting side of things. PR will take facts and use it to suggest something that may not be the truth in order to persuade the public.

This may seem ludicrous, but PR is growing in strength due to the increasing popularity in online reporting and 'citizen journalism'. And with PR growing, investigative journalism is shrinking due to the cheapness of the internet and the effort it takes to make an investigative report in comparison to PR.

Although the future for investigative journalism is looking dim, Youtube may hold the answer in its revival. The video website has launched a channel in which investigative journalism is the main focus. It includes videos such as this discussion with The Washington Post's Bob Woodward: